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Took It Further: Multilingual Forms & Smart UTM Tracking in Pardot
Hey there, Trailblazers. If you caught my last post, you’ll remember we built a multilingual Pardot form without using any fancy dropdown select—everything switches based on URL language. Today, I want to show how I refined it. We’ve added UTM-based thank-you messages, dynamic form action logic, and automated campaign assignment. What’s New with Progressive Tracking…
How to Build a Multilingual Pardot Form with UTM Tracking and Campaign Assignment
I recently received a request to build an Account Engagement (Pardot) form that could support multiple languages, track various campaigns, and capture UTM parameters—all without relying on a language dropdown. My research led me to a fantastic blog post by Adam Erstelle on the Spot, which served as a great foundation. However, I had to…
Dynamic Text on Marketing Cloud
Marketing Cloud has the ability to provide dynamic content (images), and it’s really easy to add it to your email templates. You just drag and drop the dynamic content, set up the different rules with its images and that’s it. But what happens when you don’t want to add dynamic images, but text. Use Case:…